The Good, The Bad and The UX

A collection of UX patterns with comparative examples

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Feedback

Toast vs Inline feedback

Use inline feedback for contextual actions instead of disconnected toast notifications

toastfeedbackcopyclipboardaccessibility

Bad example

Click the ••• menu and select "Copy link" ?👇

Alex Johnson

2h ago

Just shared something interesting that I think you'll all enjoy! Check it out and let me know what you think.

Good example

Click the ••• menu and select "Copy link" ?👇

Alex Johnson

2h ago

Just shared something interesting that I think you'll all enjoy! Check it out and let me know what you think.

Toast vs Inline Feedback

Description

When users perform an action, feedback should appear where they're already looking — not in a distant corner of the screen that requires a visual scan.

Toast notifications force users to shift their attention away from their current focus, which violates the Gestalt principle of proximity and can be missed entirely by users with screen magnifiers.

Why it matters

  • Cognitive load: Diagonal eye movement to find feedback is unnecessary work
  • Accessibility: Users with screen magnifiers may never see toasts positioned off-screen
  • Missed feedback: Auto-dismissing toasts can disappear before users notice them
  • Anxiety: Time-limited toasts create pressure to read quickly

The consensus

  • Jakob Nielsen (March 2024): Calls toasts a "burnt GUI widget"
  • GitHub Primer: Officially banned toasts — "Toasts pose significant accessibility concerns and are not recommended for use"
  • Adam Silver: Lists 6 reasons toasts are problematic

When to use inline feedback

  • Copy to clipboard confirmations
  • Form field validation
  • Toggle state changes
  • Any action where the user's focus is on a specific element

When toasts might still be acceptable

  • Background processes completing (file upload finished)
  • System notifications unrelated to current task
  • Information users won't mind missing

Real-world example

Here's how LinkedIn handles the "Copy to clipboard" action — the toast appears in the bottom-left corner, far from where the user clicked:

This pattern is common in many applications, which is why it's valuable to question established conventions.

References

Published on Dec 26, 2025

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